--- title: Business Innovation Blog | ideation description: ideation | Get tips for implementing a growth strategy within your existing business for designing, launching & optimizing an Innovation Group for any organization. Read our latest blogs here. --- [![Peer Insight](https://blog.peerinsight.com/hubfs/PeerInsight_September2019/Images/peerinsight_logo_white.png)](https://peerinsight.com/) - [ABOUT](https://peerinsight.com/about/) - [SERVICES](https://peerinsight.com/services/) - [TOOLKIT](https://peerinsight.com/toolkit/) - [BLOG](https://peerinsight.com/blog/) - [TEAM](https://peerinsight.com/team/) - [CAREERS](https://peerinsight.com/career/) - [CONTACT](https://peerinsight.com/contact/) [![Peer Insight](https://blog.peerinsight.com/hubfs/PeerInsight_September2019/Images/peerinsight_logo_white.png)](https://peerinsight.com/) - [ABOUT](https://peerinsight.com/about/) - [SERVICES](https://peerinsight.com/services/) - [TOOLKIT](https://peerinsight.com/toolkit/) - [BLOG](https://peerinsight.com/blog/) - [TEAM](https://peerinsight.com/team/) - [CAREERS](https://peerinsight.com/career/) - [CONTACT](https://peerinsight.com/contact/) # Thoughts & Insights on Industries and Trends ## [The Power of Analogies](https://blog.peerinsight.com/blog/power-of-analogies) [design research](https://blog.peerinsight.com/blog/tag/design-research), [DIY Templates & Tools](https://blog.peerinsight.com/blog/tag/diy), [experience design](https://blog.peerinsight.com/blog/tag/experience-design), [ideation](https://blog.peerinsight.com/blog/tag/ideation), [product design](https://blog.peerinsight.com/blog/tag/product-design), [tools](https://blog.peerinsight.com/blog/tag/tools), [analogies](https://blog.peerinsight.com/blog/tag/analogies), [brainstorming](https://blog.peerinsight.com/blog/tag/brainstorming) # About Us Peer Insight helps organizations ignite growth by uniting design, business, and entrepreneurship. [info@peerinsight.com](mailto:info@peerinsight.com) ![VOSB](https://blog.peerinsight.com/hubfs/PeerInsight_September2019/Images/vet-owned-300x300.png) # Find Us **Washington, D.C.** 717 D Street NW 2nd Floor Washington, DC 20004 (202) 506-3804 **San Francisco** 595 Pacific Ave 4th floor San Francisco, CA 94133 (336) 430-5403 # Get in Touch For project inquiries, contact [Clay Maxwell](mailto:cmaxwell@peerinsight.com) or [Tim Ogilvie](mailto:togilvie@peerinsight.com) For media inquiries, contact [Natalie Foley](mailto:nfoley@peerinsight.com) We respect your privacy. - [Privacy Policy |](https://peerinsight.com/privacy-policy/) - [ Terms & Conditions](https://peerinsight.com/terms-and-conditions/) - - -