--- title: Business Innovation Blog | experimentation description: experimentation | Get tips for implementing a growth strategy within your existing business for designing, launching & optimizing an Innovation Group for any organization. Read our latest blogs here. --- [![Peer Insight](https://blog.peerinsight.com/hubfs/PeerInsight_September2019/Images/peerinsight_logo_white.png)](https://peerinsight.com/) - [ABOUT](https://peerinsight.com/about/) - [SERVICES](https://peerinsight.com/services/) - [TOOLKIT](https://peerinsight.com/toolkit/) - [BLOG](https://peerinsight.com/blog/) - [TEAM](https://peerinsight.com/team/) - [CAREERS](https://peerinsight.com/career/) - [CONTACT](https://peerinsight.com/contact/) [![Peer Insight](https://blog.peerinsight.com/hubfs/PeerInsight_September2019/Images/peerinsight_logo_white.png)](https://peerinsight.com/) - [ABOUT](https://peerinsight.com/about/) - [SERVICES](https://peerinsight.com/services/) - [TOOLKIT](https://peerinsight.com/toolkit/) - [BLOG](https://peerinsight.com/blog/) - [TEAM](https://peerinsight.com/team/) - [CAREERS](https://peerinsight.com/career/) - [CONTACT](https://peerinsight.com/contact/) # Thoughts & Insights on Industries and Trends ## [Creating a Customer Behavior Data Research Strategy](https://blog.peerinsight.com/blog/moving-from-say-to-do) [experimentation](https://blog.peerinsight.com/blog/tag/experimentation), [innovation strategy](https://blog.peerinsight.com/blog/tag/innovation-strategy), [pilot testing](https://blog.peerinsight.com/blog/tag/pilot-testing), [Product and Service Development](https://blog.peerinsight.com/blog/tag/product-and-service-development) ## [Remove Failure From Your Innovation Lexicon](https://blog.peerinsight.com/blog/experiment-affordably) [experimentation](https://blog.peerinsight.com/blog/tag/experimentation), [lean startup](https://blog.peerinsight.com/blog/tag/lean-startup), [Uncategorized](https://blog.peerinsight.com/blog/tag/uncategorized), [assumptions](https://blog.peerinsight.com/blog/tag/assumptions) ## [The Art of Experimentation - A Hierarchy of Prototypes](https://blog.peerinsight.com/blog/the-art-of-experimentation) [design research](https://blog.peerinsight.com/blog/tag/design-research), [design strategy](https://blog.peerinsight.com/blog/tag/design-strategy), [design thinking](https://blog.peerinsight.com/blog/tag/design-thinking), [DIY Templates & Tools](https://blog.peerinsight.com/blog/tag/diy), [experimentation](https://blog.peerinsight.com/blog/tag/experimentation), [innovation strategy](https://blog.peerinsight.com/blog/tag/innovation-strategy), [MVP](https://blog.peerinsight.com/blog/tag/mvp), [pilot testing](https://blog.peerinsight.com/blog/tag/pilot-testing), [Product and Service Development](https://blog.peerinsight.com/blog/tag/product-and-service-development), [prototyping](https://blog.peerinsight.com/blog/tag/prototyping), [alpha](https://blog.peerinsight.com/blog/tag/alpha) ## [How do we protect our brands, when running innovation experiments?](https://blog.peerinsight.com/blog/protecting-our-brands) [corporate innovation](https://blog.peerinsight.com/blog/tag/corporate-innovation), [experimentation](https://blog.peerinsight.com/blog/tag/experimentation), [innovation strategy](https://blog.peerinsight.com/blog/tag/innovation-strategy), [pilot testing](https://blog.peerinsight.com/blog/tag/pilot-testing), [Product and Service Development](https://blog.peerinsight.com/blog/tag/product-and-service-development) ## [Say vs. Do: The Path from Hunch to Launch](https://blog.peerinsight.com/blog/say-v-do) [corporate innovation](https://blog.peerinsight.com/blog/tag/corporate-innovation), [experimentation](https://blog.peerinsight.com/blog/tag/experimentation), [innovation strategy](https://blog.peerinsight.com/blog/tag/innovation-strategy), [pilot testing](https://blog.peerinsight.com/blog/tag/pilot-testing), [Product and Service Development](https://blog.peerinsight.com/blog/tag/product-and-service-development), [startups](https://blog.peerinsight.com/blog/tag/startups) ## [Alpha Testing and In-Market Experimentation](https://blog.peerinsight.com/blog/art-of-alpha-testing) [experimentation](https://blog.peerinsight.com/blog/tag/experimentation), [innovation strategy](https://blog.peerinsight.com/blog/tag/innovation-strategy), [pilot testing](https://blog.peerinsight.com/blog/tag/pilot-testing), [Product and Service Development](https://blog.peerinsight.com/blog/tag/product-and-service-development) ## [First Comes Intuition, Then Comes Experiments](https://blog.peerinsight.com/blog/first-comes-intuition-then-comes-experiments) [experimentation](https://blog.peerinsight.com/blog/tag/experimentation), [pilot testing](https://blog.peerinsight.com/blog/tag/pilot-testing), [Product and Service Development](https://blog.peerinsight.com/blog/tag/product-and-service-development) ## [Business Design: an Experiment of Innovation](https://blog.peerinsight.com/blog/business-design-an-experiment-of-innovation) [business design](https://blog.peerinsight.com/blog/tag/business-design), [DIY Templates & Tools](https://blog.peerinsight.com/blog/tag/diy), [experimentation](https://blog.peerinsight.com/blog/tag/experimentation), [Product and Service Development](https://blog.peerinsight.com/blog/tag/product-and-service-development), [assumption testing](https://blog.peerinsight.com/blog/tag/assumption-testing) ## [Reduce Risk Around Your Innovation Project with Assumption Testing](https://blog.peerinsight.com/blog/reduce-project-risk-with-assumption-testing) [de-risk](https://blog.peerinsight.com/blog/tag/de-risk), [design strategy](https://blog.peerinsight.com/blog/tag/design-strategy), [design thinking](https://blog.peerinsight.com/blog/tag/design-thinking), [experimentation](https://blog.peerinsight.com/blog/tag/experimentation), [innovation strategy](https://blog.peerinsight.com/blog/tag/innovation-strategy), [Product and Service Development](https://blog.peerinsight.com/blog/tag/product-and-service-development), [assumption testing](https://blog.peerinsight.com/blog/tag/assumption-testing) # About Us Peer Insight helps organizations ignite growth by uniting design, business, and entrepreneurship. [info@peerinsight.com](mailto:info@peerinsight.com) ![VOSB](https://blog.peerinsight.com/hubfs/PeerInsight_September2019/Images/vet-owned-300x300.png) # Find Us **Washington, D.C.** 717 D Street NW 2nd Floor Washington, DC 20004 (202) 506-3804 **San Francisco** 595 Pacific Ave 4th floor San Francisco, CA 94133 (336) 430-5403 # Get in Touch For project inquiries, contact [Clay Maxwell](mailto:cmaxwell@peerinsight.com) or [Tim Ogilvie](mailto:togilvie@peerinsight.com) For media inquiries, contact [Natalie Foley](mailto:nfoley@peerinsight.com) We respect your privacy. - [Privacy Policy |](https://peerinsight.com/privacy-policy/) - [ Terms & Conditions](https://peerinsight.com/terms-and-conditions/) - - -