--- title: "In Innovation: Lead for Exploration Instead of Execution" description: "In Innovation: Lead for Exploration Instead of Execution" --- [![Peer Insight](https://blog.peerinsight.com/hubfs/PeerInsight_September2019/Images/peerinsight_logo_white.png)](https://peerinsight.com/) - [ABOUT](https://peerinsight.com/about/) - [SERVICES](https://peerinsight.com/services/) - [TOOLKIT](https://peerinsight.com/toolkit/) - [BLOG](https://peerinsight.com/blog/) - [TEAM](https://peerinsight.com/team/) - [CAREERS](https://peerinsight.com/career/) - [CONTACT](https://peerinsight.com/contact/) [![Peer Insight](https://blog.peerinsight.com/hubfs/PeerInsight_September2019/Images/peerinsight_logo_white.png)](https://peerinsight.com/) - [ABOUT](https://peerinsight.com/about/) - [SERVICES](https://peerinsight.com/services/) - [TOOLKIT](https://peerinsight.com/toolkit/) - [BLOG](https://peerinsight.com/blog/) - [TEAM](https://peerinsight.com/team/) - [CAREERS](https://peerinsight.com/career/) - [CONTACT](https://peerinsight.com/contact/) # In Innovation: Lead for Exploration Instead of Execution by [Natalie Foley](https://blog.peerinsight.com/blog/author/natalie-foley) | [innovation strategy](https://blog.peerinsight.com/blog/tag/innovation-strategy) At a workshop this spring, one of our clients grabbed a FlipCam inbetween work sessions and peppered our founder and CEO, [Tim Ogilvie](https://peerinsight.com/musings/?author=514c63d7e4b04d6d8380db9b), with a series of questions about innovation. One of the most compelling questions he asked:   **“**What does it take tolead in uncertainty?” ![](https://blog.peerinsight.com/hubfs/Imported_Blog_Media/ScreenShot2013-06-18at1_54_25PM.jpg) Watch this 2-minute video of Tim’s impromptu response. My key takeaway: we each have the ability within ourselves to lead in the exploration of future possibilities. It prompted me to renew my vow to practiceleading for *exploration* instead of *execution*.  How are you leading in the unknown?   # About Us Peer Insight helps organizations ignite growth by uniting design, business, and entrepreneurship. [info@peerinsight.com](mailto:info@peerinsight.com) ![VOSB](https://blog.peerinsight.com/hubfs/PeerInsight_September2019/Images/vet-owned-300x300.png) # Find Us **Washington, D.C.** 717 D Street NW 2nd Floor Washington, DC 20004 (202) 506-3804 **San Francisco** 595 Pacific Ave 4th floor San Francisco, CA 94133 (336) 430-5403 # Get in Touch For project inquiries, contact [Clay Maxwell](mailto:cmaxwell@peerinsight.com) or [Tim Ogilvie](mailto:togilvie@peerinsight.com) For media inquiries, contact [Natalie Foley](mailto:nfoley@peerinsight.com) We respect your privacy. - [Privacy Policy |](https://peerinsight.com/privacy-policy/) - [ Terms & Conditions](https://peerinsight.com/terms-and-conditions/) - - -