Setting Design Criteria is a transitional technique for going from abundant data to a single solution. It is also a translational tool to summarize specifications for your new offering as dictated by prior research, and typically informs the creation of a prototype to then be tested further. Follow the simple format in the 4-minute video overview to create Design Criteria for your growth project.
https://vimeo.com/106323628
Please let me know what you think!
- Clay Maxwell (@bizinovationist)
