---
title: Customer Journey Mapping in 3 Simple Steps
description: Customer journey mapping, or experience mapping, is a simple but useful tool to have in your design thinking toolkit. A journey map can be created as a hypothesis before you go into the field for cust
---

[Business Innovation Blog](https://blog.peerinsight.com/blog)

# [Customer Journey Mapping in 3 Simple Steps](https://blog.peerinsight.com/blog/3-simple-steps-for-customer-journey-mapping)

 Written by [Jessica Dugan](https://blog.peerinsight.com/blog/author/jessica-dugan) | October 29, 2014 12:00:00 PM Z

[Design Thinking 101: Customer Journey Mapping](https://vimeo.com/106236408) from [Peer Insight](https://vimeo.com/designingforgrowth) on [Vimeo](https://vimeo.com).

Customer journey mapping, or experience mapping, is a simple but useful tool to have in your design thinking toolkit. A journey map can be created as a hypothesis before you go into the field for customer research, or after research as a synthesis of your findings. Watch this 4-minute video to learn how you can create a customer journey map in three simple steps.

Was this useful? Let me know: [@jess\_dugan](https://twitter.com/jess_dugan)

[View full post](https://blog.peerinsight.com/blog/3-simple-steps-for-customer-journey-mapping)

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